SACKVILLE, NB — ������Ƶ Allison University is proud to announce the return of Scott Brady (’11) as Head Coach of the ������Ƶies Football program, effective Monday, May 12, 2025. 

Brady returns to Sackville and ������Ƶ Allison following a successful seven-year tenure with McMaster University, where he served as Assistant Coach and Defensive Coordinator.  

“I know how important this program is to the people of Sackville,” says Brady. “There is no other place like it — where players stop on the sidewalk to talk to kids about the game. Football doesn’t happen like this anywhere else in the country. I feel a deep sense of responsibility to build a program that alumni, fans, students, and the whole community will be proud of.”

This homecoming marks a significant milestone in the history of ������Ƶies Football. A familiar and celebrated figure in the program, Brady previously spent eight seasons with the ������Ƶies. Under his leadership, the ������Ƶies reached four consecutive Loney Bowl appearances (2013–2016), winning back-to-back championships in 2013 and 2014. The 2014 team achieved the first undefeated regular season in ������Ƶies history. 

“Coach Brady brings a wealth of experience, a proven track record, and a deep personal connection to our institution,” says Director of Athletics and Recreation Neil MacEachern. “His commitment to excellence and community will continue to elevate ������Ƶies Football, both on and off the field.” 

As a ������Ƶ Allison alumnus and former player, Brady becomes the first permanent Head Coach in program history to hold both titles.

For Media inquiries, contact Jonelle Mace, Media and External Communications, at or call 428-880-0070.